Journal of Dali University ›› 2025, Vol. 10 ›› Issue (7): 86-92.DOI: 10. 3969 / j. issn. 2096-2266. 2025. 07. 013

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"Hanfu Fever" Leads the Way for a New Trend in Modern China Chic Costume Culture

  

  1. School of Art, AnHui JianZhu University
  • Received:2024-09-29 Revised:2025-04-15 Online:2025-07-15 Published:2025-07-21

Abstract:

In recent years, the revival and popularization of Hanfu culture have sparked a craze among young consumers, significantly
influencing the trends in modern fashion design and providing a strong impetus for the rise of China Chic costume culture. With
thousands of years of historical vicissitudes, Hanfu embodies profound historical context and cultural connotations. However, the
cultural depth, social impacts, and the challenges and applications of Hanfu in the modern fashion industry behind the "Hanfu fever"
still require in-depth analysis and discussion. Studies suggest that deeply excavating the essence of Hanfu culture and integrating it
closely with the modern fashion industry hold far-reaching strategic significance for promoting the long-term prosperity and
development of China-Chic costume culture.

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